G7 Platform for Net-zero and
Well-being in Life

Expanding Label-less PET Bottles

Japan
Suntory Holdings Limited
Case study of Suntory Holdings Limited

“Label-less” PET bottle products are those that have eliminated the plastic labels on PET bottle products.
This allows customers to conveniently enjoy products without the hassle of removing labels. We believe that this will make it easier for customers to sort used PET bottles for recycling and contribute to enhancement of "bottle-to-bottle" horizontal recycling, in which used PET bottles are recycled into new PET bottles. Suntory Group introduced label-less products in 2020, and is expanding into core products such as Suntory Tennensui water, Boss coffee, and Iyemon green tea.

Country

Japan

Name of Organization

Suntory Holdings Limited