The POSITIVE ACTION Initiative
We will work on the following contents under the theme of “Obtaining value you have created by your own contributions to decarbonization as your own value/ Spreading your ecological aesthetics to the world”.
(1) Create a system that allows people to visualize their own pro-environmental behavior and the accumulation of pro-environmental behavior of the entire community.
(2) Making use of information on pro-environmental behavior, create a system that anyone can participate in adding value to pro-environmental behavior, and that the people making pro-environmental behavior and the participants who create value to them can create a community and accelerate the movement.
(3) Establishing standards and rules for information utilization and value creation of pro-environmental behavior that are trustworthy and reassuring for people
Country
Japan
Name of Organization
Panasonic Holdings Corporation、NTT docomo, Inc.、Rakuten Group, Inc、Code for Japan
Further information
脱炭素につながる新しい豊かな暮らしの実現に向けた「The POSITIVE ACTION Initiative」を始動 | 環境 | サステナビリティ | プレスリリース | Panasonic Newsroom Japan : パナソニック ニュースルーム ジャパン
https://news.panasonic.com/jp/press/jn230517-2
The POSITIVE ACTION Initiative始動！ ‐ 2023年G7広島公開動画 | チャンネル パナソニック | パナソニックの動画ポータルサイト
https://channel.panasonic.com/jp/contents/39137/?_gl=1*dso9z*_ga*OTExNzgxOTA2LjE2ODgxMTYzMTU.*_ga_K78QDTE73S*MTY5MjkzMDA2Mi4zNi4xLjE2OTI5MzA1OTEuNjAuMC4w